Susan Seeley Roe

Susan has worked as an art director and graphic designer for the past 15 years. She first moved to Minneapolis to attend the Minneapolis College of Art and Design where she graduated in 2001 with a BFA in Graphic Design. A few years after graduation she moved to Tucson, Arizona where she worked for Bolchalk Frey Marketing, Canyon Ranch and Gordley Group. Susan founded Smart Pop Creative in 2012. Some of her current clients include the Arizona-Sonora Desert Museum, United Way of Tucson and Southern Arizona, Arizona Public Media, and the College of Humanities at The University of Arizona.

While in Arizona, Susan was very active in the local design and advertising scene. She founded Ad2 Tucson in 2005 and was the Communications Chair on the American Advertising Federation (AAF) of Tucson’s board of directors. In 2014, Susan was honored by AAF Tucson with the Next Generation Award. Susan has also been an active member of AIGA since 2000 and for the past three years she was involved with AIGA Arizona as the Vice President in Tucson and Tucson Director.

Susan moved back to Minneapolis in November 2016 to be closer to family. She plans to continue working as an independent designer at Smart Pop Creative. In her free time, she enjoys photography, traveling, yoga, running, hiking and rediscovering Minneapolis with her husband and son, Thad and Sean Roe.


Susan’s main collaborator is her husband Thad Roe. Thad has been doing web development and marketing since 2007. They have been working together for many years. Their most recent project was a website for Skillfuly Aware. Thad also runs a network of 13 websites of his own, which are mostly shopping comparison websites, forums, and membership sites.


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Benefit #1

Timeless Design

Smart Pop Creative provides your business or organization with design solutions that will grow with your marketing initiatives over time. You will never go wrong with clean, modern design!

Benefit #2

On Time Service

Proper project management is the main key for your projects success. SPC always goes above and beyond to ensure your project stays on track and hits the mark with your marketing goals.

Benefit #3

Your Needs in One Place

Clients receive the benefit that SPC can handle all their marketing needs. From a quick brochure to a full-scale social media campaign…SPC has it all covered!


Browse through SPC’s design portfolio

  • Susan is a talented graphic artist who creates and produces award winning artwork in a timely manner. I highly recommend Susan for any graphic design job. She will prove an asset to your project!

  • Susan is an excellent creative designer who has good ideas and will listen carefully to yours. She is easy and exciting to work with and I enjoyed every minute of the project she did for me.

  • Susan’s genuine enthusiasm for our projects shows, and her ability to help build quality relationships with our vendors really does make a difference.

Smart Pop Creative Clients

Client callout time!
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Ready to talk about your project?