Devoted to superior Design

Smart Pop Creative was founded by Susan Seeley Roe, who is an Arizona based designer, focused on visual and artistic design with a passion for simplicity and minimalism.


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Graphic Design

Logos, Stationary, Invitations, Posters, Brochures, Postcards, Flyers, Catalogs


Art Direction

Brand Development, Project Coordination, Strategic Thinking and Planning



Social Media Marketing, Content Development, Integrated Campaigns

SPC’s Mission

The mission of Smart Pop Creative is to empower people and businesses through quality design.

Featured Project: Summer Class Direct Mailer – Arizona-Sonora Desert Museum Art Institute


  • Sensitive to our needs, Susan came up with a scheme that gave visual reinforcement to the report’s underlying message and our brand. On time and highly conscientious in her work, she proved a delight to work with. I cannot recommend her highly enough.

  • The funding foundation was thrilled and loved the redesign! I truly and dearly appreciate Susan’s extra effort and for her attentive and positive energy.

  • Susan is a talented and meticulous professional who listens to her customers and delivers beautiful work, always on time.

Smart Pop Creative Clients

Client callout time!
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Ready to talk about your project?